General Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They worked across a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
In the early 1980s, General Idea was commissioned by the Toronto Stock Exchange to install a work/mural. Shortly after the TSX published two prints; a lithograph poster and a limited edition print.
However, most of the edition was destroyed/thrown away when they moved from the trading floor at the TD Centre to their offices.
As a result, this work has almost achieved mythological status amongst General Idea collectors.
We are excited to be offering this very rare and wonderful General Idea work.
One of the most elegant pieces General Idea created, this work represents an intersection between Toronto history, finance, and conceptual art in Canada.
Questions about this piece? Contact us or call +1.416.704.1720. Visit our Toronto gallery on Thursdays or by appointment.
“Ursa Major & Taurus: Pavilion Fragments from the Starry Vault”
Canada, 1983
Relief print with 23 carat-gold letterpress hot-stamping, aniline dyes on paper
Titled, signed, dated, and numbered by General Idea
From an edition of 100
23"H 31"W (work)
31"H 38.5"W (framed)
Very good condition
Additional images available by request










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